BASIC SERVICE BLUEPRINT TEMPLATE

5-Lane Structure | Reference this format when creating your blueprint with Claude

1. AWARENESS/
DISCOVERY
2. CONSIDERATION/
RESEARCH
3. PURCHASE/
COMMITMENT
4. DELIVERY/
EXPERIENCE
5. POST-EXPERIENCE/
SUPPORT
PHYSICAL
EVIDENCE
CUSTOMER
ACTIONS
(FRONT STAGE)
━━━━━━━━━━━━━━━━━━━━ LINE OF INTERACTION ━━━━━━━━━━━━━━━━━━━━
EMPLOYEE
ACTIONS
(FRONT STAGE)
- - - - - - - - - - - - - - - - - - LINE OF VISIBILITY - - - - - - - - - - - - - - - - - -
EMPLOYEE
ACTIONS
(BACK STAGE)
· · · · · · · · · · · · · · · · LINE OF INTERNAL INTERACTION · · · · · · · · · · · · · · · ·
SUPPORT
PROCESSES

KEY SYMBOLS & MARKERS

⚠️ Pain Point / Friction
⭐ Moment of Truth
😊😐😟 Emotional State
➜ Handoff Point
✓ Quality Checkpoint
◊ Decision Gate

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